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apt-X audio coding
24 | MM 500-X
apt-X audio coding
Outstanding audio quality apt-X technology is what wireless audio has been waiting for. With apt-X
audio coding, you can be assured of crisp, pure and full stereo sound. It
allows you to not only hear, but experience and feel the audio as it was
intended. Utilizing apt-X, Bluetooth can now offer wireless audio quality
that is indistinguishable from the highest quality wired connection.
Professional grade sound Until now, apt-X has been the best-kept secret of the professional audio
industry. From major public broadcasters to film production studios, apt-X
is used throughout the world to transmit high quality digital audio from A
to Z in real-time. It was developed to meet the exacting standards of musi-
cians and audio engineers who love the exceptional dynamic range and
high fidelity it provides.
Now available on selected consumer devices, the technology ensures that
music lovers everywhere can stream the rich listening experience that only
apt-X can deliver.
Revolutionizing Bluetooth
listening
Bluetooth technology has revolutionized our communications and life-
style by eliminating troublesome wires and letting us get on with life “on
the move”. Listening to a mobile phone conversation on a Bluetooth ear-
piece sounds just fine but when it comes to delivering full stereo sound, a
little extra help is required. apt-X works within Bluetooth to deliver CD
quality audio, ensuring you are getting the most from your wireless lis-
tening experience.
In order to deliver two-channel digital sound within the Bluetooth A2DP
profile, audio compression is necessary. While traditional audio compres-
sion technologies struggle to provide full-bandwidth, high-fidelity audio
over Bluetooth, apt-X works to ensure you enjoy the fullest, richest sound
your music collection has to offer.
apt-X legacy If you have ever been to the movies or listened to the radio then chances
are you’ll already have heard apt-X in action. Over 20,000 radio stations
across the world and thousands of cutting-edge film studios rely on apt-X
for high quality audio delivery.
The digital compression technology now known as apt-X was originally
developed in Queen’s University, Belfast, Northern Ireland. The technology
was first brought to market for radio automation applications to store CD
quality audio on computer hard drives for direct playout during radio
shows, hence automating the process of the disc jockey.
The acclaim the technology received lead to further research and develop-
ment and throughout the 1990s the technology was used by Broadcast
and Post-production studios worldwide to deliver high-fidelity, low latency
audio in situations where bandwidth was limited. The same core principles
that have earned apt-X worldwide acclaim in the Broadcast and Post-Pro-
duction markets make it the perfect solution for delivering high quality
audio on wireless devices. apt-X is leading the way in bringing pro-audio
quality to the discerning consumer.
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